Keratin is a protein found naturally in our body, mainly in the hair, and helps to hydrate it and maintain its vitality, giving it strength and shine. In addition, it helps to regenerate hair fibers, reducing frizz in the hair. When we perform a Keratin Straightening treatment, what we do is provide our hair with this protein that not only gives a smoothing effect, but also helps to nourish the hair, rebuild it and give it shine.
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To begin, wash your hair with a special shampoo that opens the cuticle of your hair so that the Keratin can penetrate well.
Then, the product is applied, strand by strand; It is usually done with the help of a brush, similar to applying a dye. Once we have all the hair covered in keratin, it is sealed with a professional iron, ironing it until it is completely smooth. This treatment, despite being long-lasting, must be repeated every 2 or 3 months, since, with washing, the keratin gradually disappears and the hair loses vitality again.
– One of the most important benefits of Keratin for hair is that with it you can eliminate a high percentage of frizz.
– Your hair will look shiny and hydrated for a minimum of 2 months.
– The hair remains unalterable to changes in temperature and humidity.
Keratin for the world lasts for 4-5 months, you should keep in mind that durability depends on the care you give to your hair after having performed the procedure, which is why it is recommended that you use products from the Juliana line Calderón “Shampoo Conditioner-Spray” as well as, you must take into account that hair grows impressively, in 2 months the root will be new and therefore wavy, therefore, you can do a root touch-up.
The Keratin for the world straightening cream is multifunctional, that is, for all types of hair, in the same way, it is recommended to obtain personalized advice from our customer service line, since the application procedure depends on the type of hair.